TVK candidate uses Vijay hologram for election campaigning
A Tamilaga Vettri Kazhagam (TVK) candidate in Kumbakonam has adopted an attention-grabbing campaign strategy by using a hologram projection of actor Vijay Thalapathy to reach voters.
The virtual presence of Vijay Thalapathy who recently launched TVK and enjoys a strong following across Tamil Nadu—has been drawing large crowds at campaign events. Many people are attending specifically to witness the hologram, which has helped the candidate amplify outreach and communicate their message more effectively.
The approach reflects a growing shift toward technology-driven political campaigning. By leveraging Vijay’s popularity through holographic projection, the candidate is aiming to connect with a wider audience, particularly younger and first-time voters.
Locals have shown considerable curiosity about this innovative method, with increased turnout at events driven by interest in the technology. Political observers believe such strategies could reshape campaigning in smaller towns like Kumbakonam, where personal interaction has traditionally played a key role.
As the campaign progresses, the move highlights how regional parties like TVK are experimenting with new tools to expand their reach and leave a lasting impression on voters.
